Step Two

The Marketing Shoot

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Once your home is prepped we will schedule the marketing shoot with our local vendor. We will let you know the time and date of the shoot and complete a final walkthrough to make sure everything is perfect prior to the photographer’s arrival.

The marketing shoot includes key pieces including property photos, video walkthrough, 3D virtual tour, and aerial drone pictures.

Video Walkthrough

Captivating videos keep buyers engaged longer. When appropriate, I will leverage your home’s location with drone photography and video, giving buyers the opportunity to fall in love with the lifestyle your home accommodates.

The video walk-through will showcase your home from a different perspective, and capture the attention of buyers. These videos are especially effective on social media channels like Facebook and Instagram and can be used to target market certain buyer demographics.

1069 7th Avenue

7th Avenue Duplex

0 Bertoli Drive

21+ Acres in the Santa Cruz Mountains

2611 Apple Tree Way

Executive Gilroy Home

136 Wendell Street

Charming 1940’s Santa Cruz Bungalow

139 Roger Drive

Turnkey Upper Westside Home

1001 Brommer Street

Modern, Single-level in Live Oak

Still Photos

Branding your home with a visual story inspires and encourages greater engagement with buyers. Photography provides a representation of your home that is often the first point of contact, and first impressions are crucial to the successful sale of your home. Professional photography can act as a driver for sales and can be the key to obtaining the best possible selling price.

Every listing is professionally photographed by a local professional and edited until everything is just right. The right photos are paramount to capturing the attention of buyers and having your home stand out from others. The photos are the main marketing medium and will be syndicated via the MLS. When not leveraging our video marketing, photographs will be used on social media sites.

3D Virtual Tour

I employ cutting edge 3-D imaging systems to create a virtual tour that lets buyers interact with your home before and after open house, letting them explore the areas they love the most. This technology allows buyers to stay engaged in the home and revisit rooms or areas of the property that may be missed in the photos or the videos. Although similar to the video walkthrough, this tool captures a buyer’s attention and puts them in the driver’s seat.

Floor Plan

Floor plan renderings with estimated square-foot measurements help buyers envision themselves living in the home they are buying, giving them near exact measurements of each room, on each floor. Buyers can then cross-reference the floor plans with the other marketing tools (Virtual Tour) and stay engaged, longer.