The Final Product

Step Three

After the marketing shoot is completed by team works diligently behind the scenes to compile all of the marketing pieces to showcase your property. From the single property website to printed brochures, just-listed postcards, and social media advertisements. We hit the ground running to insure maximum exposure of your property to get you the highest possible price!

Single Property Website

I build a custom webpage for every home I list for sale, with a unique domain name that corresponds to the home’s address (www.123Maple.com). The web page serves as a central location that buyers can use to access information and stay engaged with the home longer, and with less distractions, than on other websites like Zillow, Trulia, and RedFin.

Driving traffic to the property website lets us track buyer activity through the course of the listing & makes your home stand out from the competition.

See Example

Print Materials

In the age of digital marketing, print materials are still a valuable source for advertising your home. My in-house design team will create a custom “Just Listed” postcard and a luxury 4-sided property brochure. The “Just Listed” postcard is mailed out to over 300 recipients with ties to the Santa Cruz area, while the eye-catching property brochure is handed out to interested parties during open houses.

Social Media Marketing

We utilize platform-specific tools that syndicate across multiple channels. These platforms also seamlessly track engagement, views, and monitor the overall performance of your home on the internet. Your property will also be promoted via Google my Business, Facebook, and Instagram.

Email Marketing

My team will curate a custom MailChimp E-mail Blast to up to 10,000+ Bay Area Brokers, personal sphere of local agents, and real estate network. This is ideal to get the property in front of agents because agents sell what they know. The e-mail will be interactive and include links to the single property website, showing scheduler, and Disclosures.io.

View example email

Glide & Disclosures.IO

Glide is an online platform for completing statutory seller disclosures. The app streamlines what was once completed by hand on multiple sheets of paper and takes you step-by-step through each section of the disclosure ensuring no items are missed along the way. You can also easily flag a question you are unsure about, save your progress, and add additional information with ease.

Reports and property disclosures are hosted in the cloud and accessible to home buyers and buyer’s agents via Disclosures.io. Disclosures.io easily compiles disclosure packages with drag and drop organization and allows control distribution with customized invitations and alerts. Knowing who is serious about buying your home with real-time data gives us a competitive advantage when negotiating multiple offers.

Preview A Disclosure Package

Analytics

Tracking activity on the home is very important to gauge home well your home is doing against the competition. Leveraging built-in website analytics and 3rd party syndication property reports, we will have a working knowledge of how well the marketing is performing against other properties.

Bay Area Connections

With valuable relationships and strong connections, I network with some of the most successful agents in the luxury Silicon Valley market and belong to a prestigious networking group for top-producing agents in the Bay Area where we focus on marketing and negotiating strategies.