The Selling Process

Steps to Selling Your Home for the Highest Possible Price.

Initial Meeting

Step #1 Working Relationship

Let’s get together to discuss the selling process and see if we are a good fit to work together. When we meet, we will determine your key objectives, review the marketing plan, strategize how we will negotiate offers up to the highest possible price, and discuss the right pricing strategy for your home.

You may also want to meet with your tax professional and consider some of the following:

✓ What am I going to do with my money?
✓ Who is on title?
✓ Have I talked to my CPA about selling?
✓ What taxes will I owe?
✓ Capital gains?
✓ 1031 Exchange?
✓ What are my current loan commitments secured by this property?
✓ Have I paid my property taxes?

Step #2 Home Preparation

I love selling turnkey, fixer-uppers, and everything in between! But getting your home ready to sell can often be very overwhelming. I will help you prioritize what improvements, if any, will generate the highest return on your investment and my team will help coordinate and oversee the preparation process from start to finish. We will get bids, develop a timeline, track the budget, and follow up with vendors.

Order Inspections – The most common inspections performed are the home, pest, and sewer lateral inspections. If any issues are found during these inspections, you can choose to disclose and repair them or only disclose the issues. Any issues disclosed upfront cannot be negotiated later in escrow by the buying party, therefore, I find it very beneficial to perform inspections at this time. You can find a list of my trusted inspectors here.

Complete Planned Improvements – Before professional photos are taken and your home goes on the market, you’ll want to complete any planned improvements such as landscaping, cleaning, painting, or new flooring. View a list of my preferred vendors here.

Home Staging – After any improvements are completed, you may want to consider home staging or hiring a design consultant! Staging your home can be the very reason why buyers are able to visualize themselves at home in your property. Click here for a list of my staging partners. If you’re still living at the property during the sale, check out these helpful tips on how to prepare your home.

Disclosures

Step #3 Disclosures

Providing complete disclosures and reports of your home is an important strategy when selling your home and prevent the need to negotiate any unforeseen issues during escrow. Seller disclosures can be completed in person or via Glide and should include information regarding property history, improvements, and the current condition. Also included in my listing package is Disclosures.io, which is a cloud-based tool that stores all the disclosures and reports and is also accessible to home buyers and buyer’s agents. Disclosures.io easily compiles disclosure packages with drag and drop organization and allows controlled distribution with customized invitations and alerts. Knowing who is serious about buying your home with real-time data gives us a competitive advantage when negotiating multiple offers.

Preview A Disclosure Package

Step #4 Marketing Components

Once inspections and pre-listing work are complete it’s time to start the marketing portion of selling your home! As your agent, I offer an inclusive and extensive marketing package that includes:

✓ Professional Photos
✓ Virtual Tour
✓ Aerial Photography and Videography
✓ Floor Plan Rendering
✓ Descriptive Marketing Copy that Highlights your Home as Well as its Location
✓ Single Property Website with Custom URL
✓ Paid Facebook and Instagram Just Listed Ad
✓ Email Marketing to over 10,000+ agents in the Bay Area
✓ Social Media Marketing

View Example Property Website

Weekly Marketing Review

To ensure that our marketing is effective and the buyer feedback is positive, it is important that we monitor the analytics for your property. Each week, until the property is in contract, I will follow up with agents who have shown the property for buyer feedback and compile listing analytics from the property website, Disclosures.io, broadcasted listing websites, and private showings.

view my complete marketing package

Step #5 Offers & Negotiations

After showings, I will follow up with the buying agents to gauge their client’s interest in making an offer and to gather their feedback on the property. Whether we receive one or multiple offers there is always room for negotiation to ensure you are getting the highest possible price. Some examples of terms that can be negotiated in a counteroffer include escrow length, price, who pays for the home warranty, seller in possession, and rent backs just to name a few.

If we are countering more than one offer, we will counter it with a Seller Multiple Counter Offer. This form notifies the buying party that you are countering multiple offers, though the terms in the counteroffer can be different for each party.

Once one party accepts the offer or counteroffer you are officially in escrow and the countdown to close begins.

Step #6 Escrow

Once you have accepted an offer, we will enter into the escrow period. During the escrow period, my team will:

✓ Create an escrow calendar for important dates
✓ Ensure the buyer and buyer’s agent have received all the disclosures and reports.
✓ Review and negotiate any backup offers.
✓ Review documents and confirm that they are properly signed and acknowledged.
✓ Follow up on the progress of the buyer’s loan application, appraisal, and time frame.
✓ Ensure contingency removal dates are met, review, and negotiate any request for repairs (if applicable).
✓ Schedule a final walk-through for the buyer.

Sign Off and Closing

Step #7 Closing

You’ve made it through the preparation, listing, and escrow stages and now it’s time to close! In the last week before closing escrow, you will:

✓ Review the closing statement from the title company
✓ Schedule and confirm the sign-off date
✓ Sign-off at the title company

Once the loan is funded, the buyer’s name is recorded at the County and escrow will close. I will exchange keys with the buyer’s agent and you will receive a copy of all the disclosures and reports electronically. That’s it, you did it!

If you are selling an investment property, I can help you facilitate a Tax-Deferred 1031 Exchange. I invite you to get in touch with my preferred Wealth Manager and CPA with any other questions about selling.

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