What to Look for When Selecting a Santa Cruz Real Estate Agent
A strong online brand
Well-designed property pages. Look for an agent with a website that showcases your property’s best features and encourages action. Sam’s property pages offer some great examples of how your home should be displayed. You want to see professional photography, a detailed description, and a clear call to action.
Professional social media channels. Your agent doesn’t need to have a celebrity-level audience – and indeed, for luxury real estate, a smaller, more niche audience is desirable. But you want to see consistently updated accounts with branding that will put your home in the best light. Sam’s Facebook and Instagram accounts are great examples of well-managed pages with posts that incorporate video, high-quality imagery, and helpful listing information.
Visibility. Finally, you want to know that potential buyers will easily find your agent online. Buyers in Santa Cruz who search for “real estate agents near me” will see Sam Bird-Robinson as the top local search result on Google Business Profile.
Five-star reviews. Buyers who find Sam’s Google Profile will also see 48 five-star reviews. Sam also has five-star ratings on Yelp, Zillow and Facebook. Be sure to check all four review categories when choosing an agent to represent you.
A full-service approach
Relevant transaction history
So, you met with an agent and you enjoyed their personality. You felt like you clicked. Now, as much as you might like them as a person, charisma doesn’t always mean they’re the best real estate agent for you. Say, for example, that you work long hours, and your house needs some TLC when it comes to design. You’ll probably want a realtor who specializes in interior design. If you’re looking to buy your first investment property, you’ll want to find an agent with that experience. This is why checking out a realtor’s personal site, LinkedIn, and other information resources is so important.
Furthermore, if you’re selling a niche property, like luxury real estate, you probably don’t want a generalized real estate agent. Make sure to find someone who specializes in what you are selling so you’re sure they will be able to provide you with quality work and contacts in your area.
A good personality fit
Whether you want to or not, you’re going to be spending a lot of time with your real estate agent. It’s important to find someone who understands you and your needs. You can ask Sam about the best cycling routes in Santa Cruz, where to surf, and what it’s like to be a parent in Santa Cruz.
Personal knowledge of Santa Cruz
A contract that works for you
The final point to consider when choosing a real estate agent is the contract. We always recommend becoming educated about real estate contracts before you make an offer or put your home on the market. While it may seem simple, you don’t want to find yourself in an unfavorable situation because you didn’t understand the terms. A good real estate agent will help you navigate your contract and advocate on your behalf.
Ready to move forward and work with an experienced Santa Cruz real estate agent? Reach out to Sam Bird Robinson for trusted guidance.
Always Here For You
Being your trusted advisor is a privilege. That’s why I do business in person from start to finish.
1108 Mission Street, Santa Cruz, CA 95060